As your Shopify store grows, you’ve likely wondered: “Is Shopify Plus worth it?”
Shopify Plus is the enterprise-level version of Shopify, designed for high-volume merchants, large brands, and fast-scaling businesses. But with a price starting at $2,000 per month, is it actually worth the investment? Or can most stores thrive on regular Shopify plans?
This comprehensive guide breaks down everything — features, pricing, benefits, drawbacks, and whether Shopify Plus is worth it for your business.
🚀 What Is Shopify Plus?
Shopify Plus is the enterprise plan of Shopify designed for high-growth businesses that require:
- Scalability
- Advanced automation
- Customization
- Dedicated support
- Higher API limits
- Multi-store setups
💰 Shopify Plus Pricing
- Starting at $2,000 per month (fixed fee)
- OR 0.25% of monthly revenue (whichever is higher)
- Fees are negotiable based on sales volume and requirements.
Example:
If you make $1M per month, 0.25% = $2,500/month.
🏆 Shopify Plus Features (What You Get Beyond Standard Shopify)
1️⃣ Launch Manager & Dedicated Success Manager
- A Shopify expert helps with setup, migration, and scaling.
2️⃣ Unlimited Staff Accounts
- No more limits on employee accounts.
3️⃣ Shopify Flow (Advanced Automation)
- Automate tasks like inventory alerts, order tagging, customer segmentation, fraud checks.
4️⃣ Script Editor (Custom Checkout Rules)
- Customize discounts, shipping, payment methods directly in the checkout.
- Examples: BOGO discounts, tiered pricing, shipping fee modifications.
5️⃣ Custom Checkout (Editable)
- Full access to edit the checkout page — not possible in standard plans.
6️⃣ Multi-Store Setup
- Run multiple stores under one account — different languages, currencies, and domains.
7️⃣ Higher API Limits
- Faster performance for large catalogs, apps, and complex integrations.
8️⃣ Wholesale Channel
- Launch a password-protected wholesale site alongside your DTC store.
9️⃣ Dedicated Priority Support
- 24/7 priority support with faster response times and VIP treatment.
🔥 Bonus:
- Lower payment processing fees in some regions (negotiated with Shopify Payments).
🏗️ Shopify Plus vs Regular Shopify (Feature Comparison)
| Feature | Shopify Advanced | Shopify Plus |
|---|---|---|
| Price | $299/month | From $2,000/month |
| Staff Accounts | Limited | Unlimited |
| Checkout Customization | No | Yes (with Script Editor) |
| Shopify Flow | No | Yes |
| API Call Limits | Standard | Higher |
| Launch Manager | No | Yes |
| Wholesale Channel | No | Yes |
| Multi-Store Management | No | Yes |
| Support | Standard | Dedicated Priority Support |
✔️ Who Is Shopify Plus For?
✅ Perfect for:
- Brands doing $1M+/year revenue
- Fast-growing DTC brands
- International sellers (multi-language, multi-currency)
- Businesses needing wholesale/B2B alongside retail
- Companies requiring checkout customization
- Complex workflows needing automation
❌ Not necessary for:
- Stores under $1M/year
- Small businesses
- Businesses with simple workflows or few integrations
📊 Is Shopify Plus Worth It? (Cost vs Value Breakdown)
✔️ Shopify Plus Is Worth It If:
- Checkout customization increases conversions.
- You need advanced automation to save manual hours.
- Multi-store capabilities are critical for growth.
- You require robust wholesale/B2B channels.
- Support speed matters to your operation.
- API speed and scaling are bottlenecks on regular plans.
❌ It May Not Be Worth It If:
- You’re primarily focused on small-scale DTC.
- You don’t need checkout customization.
- Your business doesn’t yet cross $1M/year.
🔥 Real Examples of Brands Using Shopify Plus
- Gymshark – Fitness apparel
- Heinz – Food & grocery
- Allbirds – Sustainable footwear
- Kylie Cosmetics – Beauty
- Fashion Nova – Apparel
These brands rely on Shopify Plus for scaling, fast checkouts, and international reach.
🏗️ Pros and Cons of Shopify Plus
👍 Pros:
- Full control over checkout
- Higher API limits = faster site
- Dedicated manager and priority support
- Wholesale/B2B channels
- Multi-store management
- Scalable infrastructure for high-volume brands
- Shopify Flow automation saves massive time
👎 Cons:
- High entry cost ($2,000 minimum)
- Checkout customization requires developer skills
- Some features (like reports) are also available on Advanced plans
- No built-in native multi-warehouse inventory (needs apps)
💡 Alternatives to Shopify Plus
| Platform | Description |
|---|---|
| Shopify Advanced | For businesses under $1M/year |
| BigCommerce Enterprise | Direct competitor to Shopify Plus |
| Magento Commerce (Adobe) | Fully customizable open-source (complex) |
| Salesforce Commerce Cloud | Enterprise level (very expensive) |
| WooCommerce + Plugins | Cheaper but needs developer maintenance |
❓ FAQ – Is Shopify Plus Worth It?
🔸 How much does Shopify Plus cost exactly?
Starts at $2,000/month or 0.25% of revenue, whichever is higher.
🔸 Is Shopify Plus good for small businesses?
No, it’s designed for businesses doing $1M+/year revenue or scaling rapidly.
🔸 Can I customize the checkout on Shopify Plus?
Yes. Checkout is fully customizable via the Script Editor, unlike standard Shopify.
🔸 Do I need Shopify Plus for B2B/wholesale?
If you want a separate password-protected wholesale portal, yes.
🔸 Does Shopify Plus improve website speed?
Yes. Shopify Plus offers higher API limits and priority infrastructure for high-traffic stores.
🔸 Can I run multiple stores on Shopify Plus?
Yes. Manage different stores for different regions, languages, currencies under one contract.
🔸 Is there a contract for Shopify Plus?
Yes, usually a 12-month contract minimum.
🔸 Can I negotiate the Shopify Plus price?
Yes. Pricing is often negotiable based on your revenue and transaction volume.
🔸 Do I get lower payment fees with Shopify Plus?
In some regions, Shopify Payments fees are reduced for Plus merchants.
🎯 Conclusion – Is Shopify Plus Worth It?
If your business is generating $1M/year or more, requires advanced automation, checkout customization, B2B features, or multi-store operations, then Shopify Plus is absolutely worth the investment.
For smaller stores, the standard Shopify Advanced plan is more than sufficient without the heavy price tag.